Terms and Conditions

This website is operated by Basma. In order to use our services, you must agree to abide by the terms and conditions specified on this page. By using our services, you have read, understood and agreed to be bound by the terms as described below.


“We”, “us” and “our” refers to Basma.

“User” shall mean but is not limited to the individual consenting to and entering into this Agreement on the Basma websites.

“Registered User” shall mean a registered individual who has an account on Basma.

“Website” shall mean the website and system under the domain name basma.com.

Intellectual Property Rights

The content of our Website, including the software and related innovations, information and trade secrets that we use to perform our services, is owned exclusively by Basma. The structure, architecture and coding of our Website and mobile apps are the trade secrets of Basma and/or its suppliers. Users are required to regard the Website and its content as copyrighted material and must not copy part or all of it. Users also agree not to use any method to uncover the source code of the Website and its software. With the exception of some cases specified by Basma, the User has no intellectual property rights in relation to the Website content or software.

This Agreement specifies the terms under which Users are licensed to use the Website and mobile apps content and software. This Agreement does not in any way confer title of the Website content and software to Users.

The Registered User (or any third party who has given authorization for the Registered User to provide the Submitted Text) retains the rights in relation to the submitted. While the content of the submitted data remains the property of the Registered User, Basma collates data relating to the data on an aggregate basis for statistical purposes.

Warranties, Indemnification, and Limitation of Liability

Basma is not liable for any direct, indirect, consequential or incidental damages or loss of any nature or any claim made by the Registered User or any other person or entity arising from or relating to our services.

Registered Users shall indemnify, defend and hold harmless Basma, its employees, directors, officers, owners, representatives and agents from and against all losses, damages, costs and expenses (including legal fees) resulting from or arising out of any suit, demand or claim based upon:

(i) the performance of this Agreement by either party

(ii) any breach by the Registered User of the clauses contained within this Agreement

(iii) the manufacture, advertisement, promotion, sale or distribution of the submitted data by the Registered User

(iv) any taxes, duties, tariffs, levies or other fees applied by any government or authority on the manufacture, advertisement, promotion, use, sale or distribution of the data by the Registered User

(v) any claim that any element of the data contravenes any copyright, trademark, patent or other proprietary right.

Basma accepts no responsibility for the results of any errors, omissions or risks associated with the provided services, including the submitted data or the Registered User’s data becoming lost or damaged during its transmission over the internet and any breach of confidentiality as a result of the submitted data being transmitted over the internet.

Except as expressly provided herein, Basma makes no warranties – express or implied or statutory – including, without limitation, the implied warranties of merchantability, non-infringement and fitness for a particular purpose, with respect to any matter arising under this Agreement, including, without limitation software services. Except as expressly provided herein, the Registered User acknowledges and accepts that Basma does not warrant that access to the Website and its content will be uninterrupted, without defect, omission or error or without compromise of security systems.

Privacy and Confidentiality

Your submission of personal information through the Website is governed by our Privacy Policy. You also agree that any information that you submit through the site that is communicated to our orthodontists will be accurate and complete.


Before starting treatment, every candidate goes through an assessment on our tele-health platform where we ask them to submit photos and share basic information about their dental history. Depending on each case, we may also request additional documents (ex: panoramic X-Ray) to better evaluate the candidate’s dental health.

Please note that if you choose to pay for your invisible aligner treatment with the monthly installments option, the date of delivery of your aligner batches will be independent of the due date of your installments.

In some cases, your initial impressions may only be valid for the creation of your treatment plan and 3D simulation; but not for the production of your custom aligners. In such cases, after approving your plan, we will send you a redo kit(s) free of charge to make sure we have accurate impressions for both your top and bottom teeth. Alternatively, we may ask you to visit a dentist in order to take impressions of your teeth and send them back to us.

To ensure the best results for your invisible aligner treatment, our orthodontists may require that you visit your dentist for pretreatment dental work. These visits may be required after you purchase the treatment. In such cases, the aligners will not be dispatched until your pretreatment work is complete.

For proper treatment progress, it is important that you follow the invisible aligner guidelines found in your aligner kit. They include instructions on how to handle and take care of your aligners to ensure proper treatment progress. It is also important that you use the chewies that are provided for at least 1 minute every day for better fit and progress.


We reserve the right to update, change or replace any part of these Terms and Conditions by posting updates and/or changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Lebanon is our country of domicile. Any dispute or claim arising out of or in connection with this website shall be governed and construed in accordance with the laws of Lebanon.

Minors under the age of 18 shall are prohibited to register as a User of this website and are not allowed to transact or use the website.

By agreeing to these Terms and Conditions, you represent that you are over the age of 18.

You may not use our products or our site for any illegal or unauthorized purpose.

You must not transmit any worms or viruses or any code of a destructive nature.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

If you make a payment for our products or services on our website, the details you are asked to submit will be provided directly to our payment provider via a secured connection.

The cardholder must retain a copy of transaction records and Merchant policies and rules.

We accept payments online using Visa and MasterCard credit/debit card in USD

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the service, use of the service, or access to the service or any contact on the website through which the service is provided, without express written permission by us. You agree that the site and the services are for personal, non-commercial use only.

Prices for products and services (including those sold by third parties through the website, including affiliated orthodontists) are subject to change without notice.

If you have any questions or concerns about any of our policies please contact us on [email protected]

Basma Referral Program

Qualified Invite

Any person that arrives on our website through the “Refer A Friend” program link, orders the impression kit and purchases an invisible aligner treatment is defined as a “Qualified Invite”. The Qualified Invite will only be considered that once the aligner treatment is shipped. Any additional purchases made by the Invited Customer or Referred Friend will not count towards another Qualified Invite.

Invited Customer

The Invited Customer (or Referred Friend) and the Referrer cannot be the same person. For example, you cannot invite your self using a different email address.

Referral Rewards

Your reward as a Referrer will only be sent once the Invited Customer or Referred Friend orders their invisible aligner treatment and their aligners are shipped. You will receive the reward 2-3 weeks from when the Invited Customer or Referred Friend’s invisible aligners are shipped. Your reward will be sent to your inbox to redeem. As a referrer, you will only be eligible to receive a reward for up to 10 Qualified Invites. All Qualified Invites after that will not be counted and no reward will be shared.

Eligibility and No Spam

The Basma referral program is limited to individuals and cannot be used by businesses. By using the Basma referral program, you understand that you must not use the program for spam emailing and sharing. All links and emails share by you must be done in a personal manner and bulk emailing is discouraged. For any sharing that is considered spam, we reserve the right to terminate and exclude your account from the Basma referral program.

Right to close account, cancel program, or change terms

Basma reserves the right to close the accounts of any Referrer, Invited Customer or Referred Friend as well as request proper payment if the users of the program breach these terms or attempt to use the Basma Referral Program in a questionable manner or breach any laws. Basma has the right to cancel the Referral Program and change the Terms and Conditions at any time. All unclaimed rewards will be forfeited.